PROBLEM:
Off Broadway Shoe Warehouse was operating on a regional scale in cities such as Charlotte, NC, Virginia Beach, VA , Nashville, TN, and Knoxville, TN. They desired a marketing partner to help enter the larger and more profitable markets. Off Broadway Shoe Warehouse solicited Van Winkle & Associates for strategic development in the aforementioned larger national markets.

SOLUTION:
Initial research indicated a disproportionate weighting of their media vehicles and flighting. Van Winkle & Associates created a fresh new media campaign for the brand. The campaign concentrated on market-wide-awareness, by using heavy messaging centered around store locations. In addition, Van Winkle & Associates designed a newly adjusted messaging campaign that fused the uniqueness of their designer brands with the frugality of Off Broadway's prices and warehouse persona.

RESULTS:
Off Broadway Shoe Warehouse successfully reached the new nationally competitive markets it had hoped for. It now operates out of Boston, Washington, D.C., Los Angeles, Boca Raton, Denver, Atlanta, and Sacramento . The final results every year since Van Winkle & Associates began advertising for Off Broad Shoe Warehouse, sales have increased by percentages in the double digits.

 
 

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Full-service Atlanta advertising agency Van Winkle & Associates provides strategic marketing and advertising services. We team with clients to determine the optimal ways to grow their brands, then carry out the plan with smart, creative advertising and marketing execution that produces measurable results. In Atlanta since 1984, Van Winkle & Associates offers the advertising and marketing experience and capabilities of big ad agencies while maintaining the responsiveness, flexibility and enthusiasm often missing in larger firms.