Texas Pete | Brand

  • Challenge:
  • Marketing support ugently needed after distribution expanded into areas with little brand awareness
  • Company sought to build a national brand after 60 years as a regional favorite
  • Solution:
  • Conducted brand assessment & relevance studies, redefining target audience and repositioning brand
  • Targeted active lifestyles, building on a correlation between consumer passions and Texas Pete brand
  • Adapted core market strategies for new markets
  • Extended limited marketing budgets through added value, product sampling and grassroots events
  • Results:
  • Texas Pete hot sauce grew to #1 in the South and #3 nationally
  • The brand is now interwoven into the SEC and Ohio sports franchises, and brand loyalty is stronger than ever