PROBLEM:
Kaiser Permanente is the largest non-profit health plan, serving 8.2 million members nationwide. Kaiser Permanente came to Van Winkle & Associates desiring an image modification, a southern HMO makeover to help attract medium-sized-companies in the Atlanta marketplace. Kaiser Permanente wanted to appeal to a different kind of audience. The general public had always thought of Kaiser as a healthcare provider for blue-collar workers.
SOLUTION:
Van Winkle & Associates responded with their revitalized "Take Another Look at Kaiser" campaign. The campaign stressed Kaiser's quality, availability and affordability using direct marketing, and newspaper ad placement. (Want More?)
RESULTS:
Since the launch of these efforts in the Atlanta area, Kaiser Permanente has received more requests from brokers on sales support materials. The final results' Kaiser Permanente has shown a marked increase in plans sold versus the three previous years.
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