Texas Pete - Wake Up
Texas Pete hot sauce is the #3 leading hot sauce in the country. With year-over- year sales increases for over a decade, it’s an understatement to say that Texas Pete is a growing brand. Texas Pete has expanded its product line of basic hot sauce to wing sauces and other flavors to appeal to the growth in at-home recipes. VWA has helped Texas Pete to create its unique brand position in the market and target the consumers that have aided the brand’s rapid growth. VWA provides full advertising, branding, sponsorship, media and sales support services to Texas Pete in a 20+ year partnership.