VWA was founded on the simple idea of doing whatever it takes to deliver the most value to our clients. Today, that philosophy remains true in our agency's unique operational structure that allows us to provide consistent full-service capabilities via a seasoned senior staff while also allowing for supplemental industry expertise when needed. We have found over time that this model provides more value to our clients in our ability to deliver "best-in-class" and "customized" resources for specific campaigns or marketing efforts while remaining smaller, nimbler, and more competitively structured than mid-sized agencies.

Regardless of the industry, consumers have more control than ever before on when, where and how they choose to interact with your brand. It's critical that your marketing partner understands the importance of the entire brand experience and can deliver a consistent and unified campaign that not only builds brand equity but also drives sales and generates consumer loyalty and ultimately advocacy. Of course, it's also imperative that your agency partner can quickly react and adapt to seasonal or in-market changes that may impact your bottom line. VWA has created many award winning and successful fully integrated campaigns for a stable of well-known clients. The secret to our success is the simple belief that our job is to do more than initiate a one-time transaction between the consumer and your brand. Rather, our role is to turn those consumers into lifelong believers.

In order to accomplish our consumer activism goals, we have defined analysis and measurement protocols that help ensure we capitalize on valuable connection points with consumers. Specific goals are set for each level of engagement prior to the start of campaigns and then measured during the life of the program for campaign optimization.

VWA has developed a reputation as a leader and destination agency for brands that need help marketing against larger competition with deeper pockets. For several agency clients who were being outspent an average of 10 to 1 in their industries, VWA was able to help their brands break through the clutter, raise awareness levels and increase sales through innovative creative and media approaches. Simply put, we don't think your budget should be the primary indicator of whether your campaign will be successful or not.

VWA stays at the forefront of consumer trends with ongoing planning, review and analysis of primary and secondary research as well as monitoring of the digital space to assess what consumers think of your brand. The "new economy" has drastically changed consumers' expectations of brands and service and redefined "value." We think it's imperative to understand what these trends mean to your brand in order to harness their power to define the most effective and compelling brand communications possible.

Design is at the core of everything we do. Unlike most agencies, VWA has an in-house design studio located within our Atlanta headquarters that provides our clients with the unique advantage of having all creative resources handling their marketing needs under one roof. The result: consistent brand communications beautifully executed from high-level concepts to striking design elements that include everything from brand identity and packaging to tactical retail elements.